Footagea: Is it Italian? A lost continent? A contagious virus?
June 23, 2009 by Shannon

I don’t know why I read those paid advertisements in magazines. But sometimes, if I’m lucky, I am rewarded with a fabulous new typo discovery.
This one comes to us via Parenting magazine. (Page 46 of the July 2009 issue, if you care to look it up yourself.)
The magazine awarded a nice little paid road trip to a family of four, and plunked in a big, two page advertisement about their travels. Down at the very bottom of page one, there’s a quote from the lucky winners. And I’m guessing the way it’s printed in the magazine isn’t quite what the Bentz family intended.

It reads, ”We made some incredible memories that will last a lifetime, and we look forward to all the scrapbooks and family video footagea that will help keep this memory alive for our children as they grow older.”
Did you catch that? Footagea.
Sounds like an Italian word. I can picture an old Italian guy saying it while shaking his hand in the air, fingertips together. “What you need on that pizza is some nice footagea!”

Or it could be an exotic, newly discovered continent. The lost land of Footagea, with wildly strange and bizarre creatures. What amazing new treasures could this new land of Footagea hold?
Or worse — what if footagea were a highly contagious virus, spread by family video? Honey, please put the camera away. We don’t want the kids to come down with the footagea virus while we’re on vacation.
Comments (1)


Ha ha! You crack me up, especially because I am Italian and could imagine my mom saying “footagea”. I’ve searched for some of the words and phrases I grew up hearing and can’t find them on any Italian-English translation web sites. But I Googled “footagea” and found this: “lisää footagea hääkemuista” Check it out: http://www.youtube.com/watch?v=b3RulThhVrY